1. ________ are adept at building customer relationships not just products; they

1. ________ are adept at building customer relationships not just products; they are skilled in market engineering not just product engineering.a. Profit-centered companiesb. Customer-centered companiesc. Production-centered companiesd. Sales-centered companiese. Promotion-centered companies2. ________ is the difference between the prospective customer s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.a. Perceived usefulnessb. Failure avoidance ratec. Report ratingd. Customer perceived valuee. Competitors market share rate3. One key to customer retention is ________. It would be wise for a company to measure this factor frequently.a. heavy promotionb. deep discounts for intermediariesc. to have an ethics officerd. customer satisfactione. to have customers on the board of directors4. A ________ customer is a person household or company that over time yields a revenue stream that exceeds by an acceptable amount the company s cost stream of attracting selling and servicing that customer.a. profitableb. semi-profitablec. unprofitabled. nichee. target