1. ________ is the study of how individuals groups and organizations select buy

1. ________ is the study of how individuals groups and organizations select buy use and dispose of goods services ideas or experiences to satisfy their needs and wants.a. Target marketingb. Psychographic segmentationc. Psychologyd. Consumer behaviora. Product differentiation2. The fundamental determinant of a person s wants and behavior is the person s ________.a. psycheb. national originc. cultured. peer groupe. family tree3. A person s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.a. cultureb. subculturec. psychographicsd. reference groupse. demographics4. Webster and Wind define ________ as the decision-making process by which formal organizations establish the need for purchased products and services and identify evaluate and choose among alternative brands and suppliers.a. marketing channelsb. organizational buyingc. demand-oriented buyingd. purchasinge. inventory control