1. A researcher is in the process of reading transcripts from a field study and developing categories to put different responses in. When similar responses are encountered they are coded similarly. The process this researcher is engaged in is called:A. data reduction.B. data assimilation.C. data display.D. data verification.2. Which of the following statements is INCORRECT about categorization and coding in the data reduction step of qualitative data analysis?A. Categories may be labeled with either names or code numbers.B. Categories may be determined before the study itself.C. The same sections of data may be categorized in multiple ways.D. Once established categories cannot be modified as data analysis continues.3. Which of the following statements is INCORRECT regarding comparison?A. Comparison first occurs as researchers identify categories.B. Comparison processes can be used to understand the differences and similarities between two constructs of interest.C. Comparisons cannot be made between different kinds of informants.D. Comparisons take place during the data reduction step of qualitative data analysis.4. Which of the following relationships is/are recursive?A. Job satisfaction increases job performance which in turn increases leadership opportunities within a company.B. Job satisfaction decreases job performance which in turn decreases leadership opportunities within a company.C. Job satisfaction increases job performance which in turn increases leadership opportunities which in turn increases stress which in turn decreases job satisfaction.D. Advertising leads to sales growth which leads to greater market power.