1.According to Maslows hierarchy which basic needs does thePatagonia culture meet? What would it be like to work at Patagonia?Whats your assessment of the companys work environment? 2. Usethe expectancy theory and/or the equity theory of motivation toexplain how feeling underpaid might affect the work of a Patagoniaassociate and what a manager can do to increase the employeesmotivation. 3. What do you think might be Patagonias biggestchallenge in keeping employees motivated? If you were managing ateam of Patagonia employees in the retail stores how would youkeep them motivated?