1.Consumer behavior can be defined as activities that people undertake when obta

1.Consumer behavior can be defined as activities that people undertake when obtaining consuming and disposing of products and services (Blackwell Miniard and Engel). As a consumer think about a product and a service that you purchase. Why do you feel these purchases are a necessity? 2.Experts state that consumer behavior and marketing go hand-in-hand. Do you agree that consumer behavior is essential to an organizations marketing plan? Explain. 3.In todays economy one might see various brand names on the store shelves right next to the generic store brand. As a consumer do you feel that it is necessary to stick to the brand name items or do you find that you are happy to purchase the cheaper generic brand? Explain.