1. discuss and critically evaluate how consumer behaviour principles can be use

1.
discuss and critically evaluate how consumer behaviour principles can
be used as a conceptual framework to help managers understand and solve
marketing problems2.
critically evaluate the influence of the internal factors of
perception motivation learning attitude personal characteristics and
personality on the behaviour of customers3. probe the role of emotion in purchase behaviour4.
critically evaluate the influence of market characteristics and market
context factors such as reference groups and social class on the
behaviour of consumers6. critically analyse the main trends in buyer behaviour theory research and applications7. suitably apply models of consumer decision making to specific examples of consumer behaviour