1. Good marketing is no accident but a result of careful planning and ________.a

1. Good marketing is no accident but a result of careful planning and ________.a. executionb. sellingc. strategiesd. tacticse. research2. The most formal definition of marketing is ________.a. meeting needs profitablyb. identifying and meeting human and social needsc. the 4Ps (Product Price Place Promotion)d. an organizational function and a set of processes for creating communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders.e. improving the quality of life for consumers3. Charles Revson of Revlon observed: In the factory we make cosmetics; in the store ________.a. we make profitsb. we challenge competitorsc. we implement adsd. we sell hopee. we sell quality4. A key ingredient of the marketing management process is insightful ________ marketing strategies and plans that can guide marketing activities.a. creativeb. measurablec. macrod. microe. niche