1. Review chapters one through five of theScribd report which examines the chall

1. Review chapters one through five of theScribd report which examines the challenges facing the Public Relations (PR) industry. What do you think is the top two challenges firms have with digital communications and social media relative to their PR function? How has the growth of social media shaped those challenges?http://www.scribd.com/doc/31722606/Digital-Communications-and-Social-Media-the-Challenges-Facing-the-PR-Industry(This the link for the assignment) This assigment only has to be one page long