1.Take a position on one of the following statements: a) All brands have a limit

1.Take a position on one of the following statements: a) All brands have a limited life as indicated by the product life cycle and will slip or disappear. b) There is no reason why a successful brand cant live forever. Provide examples to support your position.2.Have you ever had a need for or interest in a new product or service that you wish someone had developed? Identify what you believe could be a new product or service and why you think it would be successful. Is the product or service targeted to a particular group or would it be available to the mass market? Describe how you would test market the product or service to determine if it has commercialization potential.MUST ANSWER BOTH QUESTIONS SEPARATE