1. The ideal focus group size isA. less than 5 people.B. 6-10 people.C. approxim

1. The ideal focus group size isA. less than 5 people.B. 6-10 people.C. approximately 25 people.D. more than 100 people.2. Which of the following is an advantage of a depth interview?A. high degree of structureB. valuable insights into motivationC. need for a skilled interviewerD. inexpensiveE. quickly and easily completed.3. A term for research procedures that test some sort of stimulus as a proxy for a new revised or remarketed product or service.A. experience surveyB. situational analysisC. thematic apperception testD. concept test4. Which of the following is not a reason exploratory research is conducted?A. prospecting for clientsB. screening alternativesC. discovering new ideasD. diagnosing a situationE. All of the above are reasons exploratory research is conducted.