1. The major responsibility for identifying significant marketplace changes fall

1. The major responsibility for identifying significant marketplace changes falls to the ________.a. Ministry of Labor & Social Affairsb. company s marketersc. American Marketing Associationd. industry lobby groups found in Washington D.C.e. marketing research industry2. Marketers have extensive information about how consumption patterns vary across countries. On a per capita basis within Western Europe the ________ smoke the most cigarettes.a. Swissb. Greeksc. Irishd. Austrianse. French3. The company s marketing information system should be a cross between what managers think they need what managers really need and ________.a. what the marketing research department is able to dob. what consumers are willing to sharec. what the competition is doingd. what is acceptable industry practicee. what is economically feasible4. A ________ is unpredictable short-lived and without social economic and political significance.a. fadb. fashionc. trendd. megatrende. style