1. The task of any business is to deliver ________ at a profit.a. customer needsb. productsc. customer valued. products and servicese. improved quality2. Today the mass-market is actually splintering into numerous ________ each with its own wants per
1. The task of any business is to deliver ________ at a profit.a. customer needsb. productsc. customer valued. products and servicese. improved quality2. Today the mass-market is actually splintering into numerous ________ each with its own wants perceptions preferences and buying criteria.a. micromarketsb. market targetsc. macromarketsd. customer cliquese. demographic units3. The Japanese have refined the value delivery process to include a component that emphasizes ________.a. zero servicingb. zero customer feedback timec. zero promotiond. zero dependency on intermediariese. zero marketing costs4. The firms success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct ________.a. core strategiesb. satellite businessesc. core valuesd. core business processese. core technologies