1. What lessons about leading people and managing organizations does Zappos an

1. What lessons about leading people and managing organizations does Zappos and its CEO Tony Hsieh provide? Explain your conclusions.

2. Each of the management challenges%u2014globalization; leading a diverse workforce; and ethics character and personal integrity%u2014have had an important
impact on the evolution of Zappos. How has Zappos CEO Tony Hsieh addressed the management challenges of globalization; leading a diverse workforce; and ethics
character and personal integrity? Describe the impact and give examples for each of the following challenges.

3. Natalie Zmuda a reporter for Advertising Age concludes: %u201CIt seems that Zappos is really the poster child for this new age of consumer companies that
truly are customer focused. A lot of companies like to say they are but none of them is as serious as Zappos.%u201D Do you agree or disagree with Zmuda%u2019s
assertion that Zappos is much different than other consumer companies? Explain the reasoning behind your answer.

4. What particular aspects of Zappos would other organizations do well to emulate? Explain your answer.