19.952000011.750.252.3510000* Distribution Diplay and A

19.952000011.750.252.3510000* Distribution Diplay and Adv costs are calculated on Gross wholesale $.
NET REVENUE/UNIT
OI
NET RETAIL REVENUE
TOTAL EXPENSES
Authoring & Design
FIXED EXPENSES
10%*
Advertising
Cost of Goods/unit
5%*
Display Fees
12%*
Distribution Fee
VARIABLE EXPENSES
Gross Wholesale $
Net Retail Units
Returns
Wholesale price
Gross Retail Units
SRP
2. Given the fixed and variable expenses and a return rate of 25% how many gross units need to be shipped in order for us to break-even on a release?
1. If we shipped 20000 gross units fill in the black boxes below.
Retail Sales Analysis
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