(1)Understand the case study by assessing the key academic literature within the

(1)Understand the case study by assessing the key academic literature within the field of Marketing Strategy related to the case study
(2) Capacity to critically analyse theories that might inform the case. You will need to include in your assessment at least 10 academic references from textbook and journal articles. You must include 2 sources from marketing strategy books 4 journal articles discussing marketing strategies theories 2 other journals articles offering a new approach to marketing strategy and two examples that might support the case discussion.
(1)Understand the case study by assessing the key academic literature within the field of Marketing Strategy related to the case study
(2) Capacity to critically analyse theories that might inform the case. You will need to include in your assessment at least 10 academic references from textbook and journal articles. You must include 2 sources from marketing strategy books 4 journal articles discussing marketing strategies theories 2 other journals articles offering a new approach to marketing strategy and two examples that might support the case discussion.
Prepare a short written report outlining your recommendations. Refer to the specific objectives of the assessment.
The assignment should be between 1500-2000 words and should be completed individually
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