2. Customer Relationship Management Briefly define customerrelationship manageme

2. Customer Relationship Management Briefly define customerrelationship management (CRM). How is CRM different from customerservice? Why should companies adopt a formal CRM strategy? Theonline company 1-800-FLOWERS delivers flowers to homes andbusinesses to celebrate birthdays anniversaries and other eventsand holidays. Visit their web site at www.1800flowers.com. You havebeen asked to consult with the company to create a CRM strategyand you note that the company is already competent in many CRMpractices. Using the Stage Model for CRM Adoption identifyprocesses and practices that 1-800-FLOWERS already uses for CRM.Create a new online CRM tool that will enhance the companysintelligent dialogue with customers. Your initial post should be aminimum of 300 words