34. (TCO 1) Imagine that you are the marketing manager responsible for develop

34. (TCO 1) Imagine that you are the marketing manager responsible for developing marketing strategy for a bicycle company. Propose the strategic marketing
process you will use being sure the name the stages the activities included in the stages and stage-specific examples related to marketing bicycles. (Points
: 30)

35. (TCO 4) Managing the product through successive stages of the product life cycle is an important role for a product
manager. Assess the three ways to manage a product through its life cycle including examples to help clarify your assessment. Indicate the reasoning why you
would prefer one method over another in a given situation. You can use any product in your examples. (Points : 30)