a literature review which covers the key themes related to practice of product placement covering issues related to the style form and measurability of its impact the example is based on Durex brand in movie TV and radio programmes novels and games has been an ever growing phenomena but does it really work? how it helps in terms of creation its brand and influence people?a literature review which covers the key themes related to practice of product placement covering issues related to the style form and measurability of its impact the example is based on Durex brand in movie TV and radio programmes novels and games has been an ever growing phenomena but does it really work? How Product Placement Works: The Psychological ProcessHow Involvement Influences Product Placement Effectiveness .. no plagiarism