A major producer of plastics in the United States is about toexpand its business

A major producer of plastics in the United States is about toexpand its business. As part of this expansion it will begin tosell its products in Europe and Asia. In addition it plans to opena plant in Asia. Jerry the President and CEO is concerned; he hasheard many stories of companies that have tried to expand globallybut operations either failed miserably or did not live up toexpectations due to the cultural differences between workers andcustomers in each country.