Analyze the challenges that organizations face in the effectivetransition betwee

Analyze the challenges that organizations face in the effectivetransition between selling products using the traditional brick andmortar marketing channel and selling products online. Synthesizethe strategies that organizations like Zara and Wal-Mart- twocompanies that are having difficulty developing eCommercecapability can implement to increase the effortless movement ofcustomers between the traditional and online channels. What are thebenefits and limitations of selling through a store front andonline?