Ashford BUS 402 Strategic Management and Business PolicyAshford BUS 402 Week 3We

Ashford BUS 402 Strategic Management and Business PolicyAshford BUS 402 Week 3Week 3 DQ1 Market Positioning StrategiesChapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combinationapproach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. Week 3 DQ2 Vertical IntegrationIs your company vertically integrated? If so is it fully or partially integrated? If not would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar.