Assignment 1: B2C vs. B2B Buying BehaviorWe market to consumers differently than

Assignment 1: B2C vs. B2B Buying BehaviorWe market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment you are to explain these similarities and differences.Be sure to provide supporting evidence for your statements. Write your initial response in a minimum of 200300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.