Assignment 1: LASA 2Marketing PlanDueSaturday December 21 2013.THIS ASSIGNMENT I

Assignment 1: LASA 2Marketing PlanDueSaturday December 21 2013.THIS ASSIGNMENT IS BASED ON THE COMPANY ZYNGA INCThroughout this class you have examined the product or service of a company and addressed market segmentation pricing strategies the micro and macro-environments and the important role customers play in the success or failure of a given product.Thinking about the company and product or service you have explored during this class imagine that you are now a competitor of that company. You are responsible for promoting a product that is in direct competition with the product or service you have been exploring.Develop a marketing plan for your new companys product or service.The plan should be indicative of how your companys market share will increase and include the following: