Assignment 2: Utility Elasticity and DemandFor this assignment suppose that you are in charge of designing a product campaign for a new shampoo.Assignment Guidelines Part 1Prepare a 2-3 page paper in Microsoft Word to address the following:Assignment Guidelines Part 2Using Microsoft Excel:(Tutorials for working with MS Excel and MS Word can be found through theTutoring Services and Tutorialslink at the top of the page.)Remember quotations paraphrases and ideas you get from books articles or other sources of information should be cited usingAPA style. Help with citing sources can be found through theAcademic Resourcespage underCourse Home.