Assignment 5: Marketing StrategiesWrite an eighteen to twenty (18-20) page paper

Assignment 5: Marketing StrategiesWrite an eighteen to twenty (18-20) page paper in which you:a. Discuss the company s competitors and its strengths and weaknesses.
b. Determine the differentiation strategy in relation to the closest competitor.c. Explain whether the company s intention is to be a leader or follower within the industry.d. Assess the macro-environmental issues (legal technological social and economic) trends with which the company must operate.e. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of the assignment.Assignment must follow these formatting requirements: