Assume you are a field marketing professional responsible formarketing your companys products in the South Florida region of amedium-size corporation. You receive a CD from your corporatemarketing group based in Detroit Michigan which includes a setof electronic files containing print advertisements ready for youto use in magazines you choose in South Florida. You have a budgetto use for advertising in your region. You are empowered to selectthe magazines in which you plan to advertise and send the magazinesthe graphic files your corporate marketing group sent to you. Youfind that your corporate marketing group chose the format for theads including the selection of people clothing and surroundingdecor based on market research in the Detroit region.