At the core of the organization is usually a missionstatement. Mission statements are different from marketingslogans or taglines. They are written by members within andoutside the organization who have a vested interest in thecompany. This can include board members employees financialbackers vendors and even customers. The mission statementexplains the reason for the organizations existence. Moststrategic plans include the companys mission statement.Visithttp://www.missionstatements.com/for a lookat sample mission statements.