Business policy classIndustry: Airlines The Company: US AirwaysOne page Onlyfirm

Business policy classIndustry: Airlines The Company: US AirwaysOne page Onlyfirm to industry analysis using the tools mentioned in the attachment provided
BUSI 4940 -Grading Rubric for Part 1 Graded By: Not Acceptable Excellent 0% 52.5% 57.5% 62.5% 67.5% 72.5% 77.5% 82.5% 87.5% 92.5% 97.5% 100% 1A(1) -Drivers of Change and KSF (40%) Clear conclusions regarding drivers of change and KSF as well as overall attractiveness of the industry. Justification built on conclusions regarding 5 Forces and PEST built on appropriate industry information. 0.4 0.00 Given the current state of the industry what value propositions are likely to be viable in the idustry? Given the predictions above regarding what the nature of competition is likely to be in the industry 5 years from now what value propositions are likely to be viable at that time? 0.1 0.00 Clearly addresses all strategy components. Addresses whether components are clearly known/communicated within the firm or if they are in flux/estimated based on firm actions. Addressess consistency between components (whether they work well together) 0.125 0.00 Provides clear conclusions regarding overall firm performance based on performance components. References performance trends and likely ST and LT future performance based on current firm actions to reach conclusions regarding the urgency of change. 0.125 0.00 Clearly identifies most important current and potential capabilities and whether these meet VRIO criteria. Identifies resources/mgmt preferences/organizational processes that underlie and support the business capabilities and/or where these components are lacking 0.25 0.00 1B(3) -Assessment of Business Capabilities (25%) 1A(2) -Competitive Approaches in the Industry (10%) 1B(1) -Current Strategy (12.5%) #DIV/0! 1B(2) -Assessment of Performance (12.5%) 0.00 Part 1B -Assessing Current Status of the Firm (Weight: 50.00% of Grade) Percentage of Points Max Point: Poor Somewhat Poor Acceptable Somewhat Good Team #: Total Points For This Assignment Student Learning Objectives Weight Part-1A: ANALYZING THE ENVIRONMENT (Weight: 50.00% of Grade) Good Points Received
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