Case Memo Format
Memo Header (To: Main Character in Case From: Your Team)
Key Issues
List and describe four key and separate issues
Problem
Define the underlying problem
Decision
State the decision to be made
Alternatives
List and describe three feasible and exclusive alternatives
Criteria
List and describe three key criteria along with rationale
Evaluation
Assess each alternative against each criterion with reasoning
Recommendation
State your recommendation with justification
Action Plan
List four action items indicating what when and who
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