Coca cola chairman and CEO E. Neville Isdell knows that the best companies embra

Coca cola chairman and CEO E. Neville Isdell knows that the best companies embrace their mistakes and learn from them. Thats why Isdell doesnt mind rhyming off the list of Cokes failure over the years. In fact he is keen to convince employees and shareholders that he will tolerate the failures that will inevitably result from the bigger risks that he wants Coke to take. At the same time say analysists balancing a learning culture with a performance culture is a perennial challenge. Intuit the tax software company thinks it has a solution. When one of its marketing strategies recently flopped the company celebrated the failure and spent a lot of time dissecting it.