Complete a market segmentation of no more than 1400 words foryour buyers. Be sur

Complete a market segmentation of no more than 1400 words foryour buyers. Be sure to include the following for both markets:Detail the target market profiles key buying behaviors anddecision motivators for your consumer and organizational targetmarkets. How you will manage each stage of the PLC includingtactical plans for the Four Ps at each stage. Expanding on yourproduct offering from Week 2 provide the product mix for yourteams new offering including features and benefits branding anyother products in its line its differentiating characteristicsfrom competitive or substitute products packaging and labelingand warranties and guarantees. Create a new positioning statementfor your product and provide justification for your newpositioning strategy. Use the Sample Marketing Plan in Ch. 2 ofMarketing Management as a guide in developing the components ofyour plan. This should not be a guide to formatting your plan.