Complete the first four sections of the marketingplan (Executive Summary; Curren

Complete the first four
sections of the marketingplan (Executive Summary;
Current MarketingSituation; Target Market
Customer AnalysisPositioning; and Objectives
and Issues) asoutlined in the Marketing
Plan Template found onpage 8 of the Marketing
Plan Handbook.Manulife Insurance (only Insurance) not anything elseComplete the first four
sections of the marketing plan as outlined in the MarketingPlan Template (i.e.
Executive Summary; Current Marketing Situation; Target MarketCustomer Analysis
Positioning; and Objectives and Issues). Although not listed as asection in the template
please include a Table of Contents as well.Please note that when you
submit your interim report your executive summary willnot be complete (i.e. it will
only summarize the sections assigned above). You willneed to expand it for
Assignment 2. For the purposes of the interim report keep yourexecutive summary at one page
or less.
please limit Assignment 1 to 2000
words(excluding the cover
page the executivesummary the table of
contents the bibliography footnotes or endnotes and anyrequired appendices).The interim report will be
graded as follows:TopicWeightExecutive summary and table
of contents
10%Current market situation *30%Target market customer
analysis positioning*25%Objectives and issues20%Presentation style
composition clarity15%You may incorporate concepts
from the Strategic Managementcourse when you arepreparing the SWOT analysis
for the marketing plan. (market situation)