Consider the toothpaste product presented in your Consumer Behavior/Target Marke

Consider the toothpaste product presented in your Consumer Behavior/Target Market Report from Module 3 and prepare a Consumer Behavior/Market Analysis Report that covers the following:Write a 10- to 12-page professional Consumer Behavior/Market Analysis Report. Justify your ideas and responses by using appropriate examples and at least 4 references from text books Web sites and other references using APA format.Be sure to also include some history of the firm and the product.Discuss the marketing mix the target segments positioning and the benefits and drawbacks of different marketing strategies including the one the firm currently utilizes.Use the APA format.Prepare your report and submit it to the M5: Assignment 1 Dropbox by Saturday March 8 2014.