Considerable research has documented that in many product categories consumers

Considerable research has documented that in many product categories consumers are unable to distinguish among brands when given blind tests (i.e. taste or
use of the products without labels). Such products include cigarettes beer liquors and cosmetics. Nonetheless even when prices are similar consumers have
strong preferences for specific brands of these products. This strong brand preference is the result of: (Points : 1) extended problem solving.
limited
problem solving.
routine
problem solving.
high-involvement problem solving.
personal problem solving.