Content Introduction Mission vision and values (Google

Content
Introduction
Mission vision and values (Google small companies vision and values to help)
Objectives (Google cooperative objectives to help)
External marketing audit
Secondary research
Pestel
Industry analysis (porters 5 forces)
Competitive environment
Primary research (questionnaires)
Internal marketing audit
Organisation capabilities (Google)
Organisation resources
Make up current marketing strategy
Brand evaluation (i.e. what achieved)
Swot analysis (strengths weaknesses opportunities threats) Key issues
Assumptions (how will economy help if it changed) for example i think..
Forecast sales expense budget
Strategic thrust (Google ansoff matrix) pick a section why u chose it and what u going to do.
Marketing objectives
Strategy for meeting objectives
Segments and target market strategy
Positioning strategy
Marketing mix plans (Google 4Ps do 1 extra P)
Expense budget/ expense budget margin (how much advertising will cost etc)
Place plans (monitoring and controlling process how objectives are met) small amount.
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