DEFENSE DeodorantSuppose you are the marketing manager for DEFENSE Deodorant a p

DEFENSE DeodorantSuppose you are the marketing manager for DEFENSE Deodorant a product that ismanufactured by your company Merit Enterprises. Merit markets a line of consumer personalcare products e.g. Hair-So-Soft Shampoo Awesome Hair Conditioner Glisten ToothpasteAbracadabra Mouthwash and other similar products. Each product has its own marketingmanager and there are a total of 13 products in the corporation s product line one of which isDEFENSE.DEFENSE deodorant was introduced in 1993 with the typical corporate fanfare that marks theintroduction of a new product. The product never really took off however; yet it does have acontingent of seemingly loyal DEFENSE users. Overall corporate sales are $6.3B with DEFENSEcontributing sales of $68M in 2011. Gross profitability of DEFENSE in 2011 was$4.4M. DEFENSE in this current year in 2012 has about 2.1% of the total U.S. deodorantmarket down from 2.4% in 2007.Marketing research done by your department within the past three months suggested thatthose outside the DEFENSE user base see DEFENSE as simply just another deodorant in amarket that is already brimming with competitive products (e.g. Sure Mennon Axe RightGuard).Answer the following question: You are tasked by your marketing VP to recommenda strategic approach. What would you recommend Merit Enterprises do with DEFENSEDeodorant? Defend your strategic decision and demonstrate comprehension ofstrategic decision making within the marketing environment.