Delivering on a value proposition demands constant improvementand innovation as

Delivering on a value proposition demands constant improvementand innovation as competition changes over time along with evolvingcustomers needs and wants. How an organization delivers is notonly dependent on its ability to serve the market but also on howwell it adapts and overcomes the challenges of its own structureculture incentives and design. However an organization may facemany barriers that hinder its ability to overcome thesechallenges.