Differentiation and Positioning A sample of laundry det

Differentiation and Positioning
A sample of laundry detergent users was asked to rate Brand C and its competitors on a scale of 1 (worst) to 10 (best) for the following attributes:
Brand Attributes
Brand A
Brand B
Brand C
Brand D
Packaging
9.2
6.1
4.2
7
Cost
7.3
5.2
5.1
8
Eco-friendly features
2.9
9.2
9
2
Variety in presentations
7.3
3.2
4
9
Image
4.1
5.9
8.1
4
Cleaning power on whites
2.9
7.2
8.9
2.5
Removal of tough stains
3.2
6.1
4.9
9
Preservation of brightness of colors
3.2
5.2
7.8
4
Availability
7.1
7
7.5
4.5
Using a radar chart from Microsoft Excel develop a perceptual map of the product category.
Select any four attributes of the laundry detergent and describe a positioning strategy for Brand C in a 2 page Microsoft Word document.
Explain the following about your strategy:
Why did you select this strategy?
What brand image do you plan to project to the customers through your strategy?
How will this image improve the position of the brand in relation to that of the competitors?
On a separate page cite any sources using the APA format.
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