Discussions To participate in the following Discussion Forumsgo to this weeks Di

Discussions To participate in the following Discussion Forumsgo to this weeks Discussion link in the left navigation: What isConsumer Behavior? Define consumer behavior and discuss theunderlying premise of consumer behavior the marketing concept. Whyis consumer behavior rooted in the marketing concept? Support yourposition in a minimum of 200 words. Respond to at least two of yourclassmates posts with substantive posts. Posting I agreepostings will not be eligible for participation credit. Insteadyour responses should further along the discussion by providing anillustration or experience or in some cases constructivelydisagreeing. The Consumer Research Process Identify the steps inthe consumer research process. Evaluate and discuss the strengthsand limitations of quantitative (positivism) vs. qualitative(interpretivism) research methodologies. Support your position in aminimum of 200 words. Respond to at least two of your classmatesposts.