Disneys as a parent corp surprising operates in a lot ofindustries. The only way

Disneys as a parent corp surprising operates in a lot ofindustries. The only way to understand their diversificationstrategy and resualtant performance is to map out the primary andsecondary value chain steps of the industries eachthe SBUsparticipates. Then identify which steps and the distinctivecompetencies Disney has deeloped for them and how Disney attemptsto leverage them in more than one SBU at a time.