DQ2: Assume you are the newly hired marketing manager ofa company. As you spend

DQ2: Assume you are the newly hired marketing manager ofa company. As you spend time with other peer marketing managersyou realize that the company doesnt place an emphasis on planningwithin the marketing organization. Why is planning important inmarketing? What are the essential components of a marketing plan?How would you convince your supervisor that the marketingdepartment should produce formal marketing plans?