Dream Suites a large luxury hotel is trying to come up with a new customer reten

Dream Suites a large luxury hotel is trying to come up with a new customer retention plan. They want to find a way to increase the loyalty of their heavy users (repeat customers). You have been hired to help the company design this plan. To do so you will need information.1.1 What kind of information do you need to design this plan?
1.2 Where can you get it?
1.3 What is the best method to collect the data that will yield this information?Question #2 (30 points)New Gym Solutions is a chain of training and exercise facilities. Jack Lenk the CEO and owner wants to segment the market in order to identify new opportunities. Identify the major segmentation variables and the resulting segments in this market.Question #3 (30 points)Does marketing create new needs or does it respond to existing ones? Provide arguments to support your answer!