For a zoo amusement park or a movie theater near you prepare a 10-13-question survey to collect primary data regarding the level of satisfaction the patrons have.
Also prepare a 700-1050-word analysis of your survey. The paper should at minimum cover the following:
Determine if you have used the appropriate measures to research your business problem
Identify the level of measurement being used for each of your survey questions.
Clearly identify the methodology for your survey to cover some of the basics for a sound survey as described in the e-text. This part should be comprehensive detailed and clear enough that the whole of study can be done in your absence or duplicated in the future.
Include the survey in the format to be presented to your target group.
How would the survey data be analyzed? What types of statistical analysis will be done? What would the outcome look like?
You do NOT need to actually do the survey.
The more you demonstrate that you have read the text material regarding a good survey the better your grade will be.
The idea is that anyone with some level of research knowledge can use your paper and develop and carry out a survey for a different purpose.
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