For this paper you will analyze an ad by looking at rhetorical and visual techni

For this paper you will analyze an ad by looking at rhetorical and visual techniques of persuasion. Advertisements as you know are designed to persuade the consumer to buy a product or to think highly of the company. This goal is accomplished by several ways in the text: 1. Make the consumer anxious about not buying the product. 2. Convince the buyer that he/she needs the product. 3. Suggest to the consumer that he/she has an ailment. 4. Imply that the product is the only cure. 5. For institutional advertising advertise all of the wonderful charities that the company helps. These steps will use ethos pathos and logos in addition to fallacies. You will need to analyze slogans and product names also in this analysis.