From the case study evaluate the efficiency of eBays evolvingbusiness model within the retail auction industry. Next comparethe key difference of the evolving business models of both eBay andits major competitors. From the case study evaluate eBays newmultibusiness model in terms of the companys diversificationstrategy levering of competencies sharing of resources betweenbusiness units and ability to use product bundling. Provide arationale to support your response.