From the e-Activity analyze the essential manner in which thenew Southwest-AirTr

From the e-Activity analyze the essential manner in which thenew Southwest-AirTran merger and resulting low-cost structurestrategy could maximize both companies long-term profitability.Support your response with at least two (2) examples thatillustrate the manner in which each company would avoid risksassociated with becoming too dependent upon its corporate partner.From e-Activity determine the fundamental drawbacks associatedwith horizontal integration. Suggest another corporate-levelstrategy that could redefine the Southwest business model and thusallow the company to increase its competitive advantage within achanging industry environment. Provide a rationale to support yourresponse.