Given the four principles of mass customization what steps would a company in

Given the four principles of mass
customization what steps would a company in the Marketplace environment need
to accomplish in order to mass customize for various customer segments and what
processes would need to be in place to do so? no copy paste pls OR PLS PARA PHRASE THIS ANSWER
When we do our market research we should focus on what customers are looking for and bundle similar preferences and tie
them with their purpose. This will give you a head start with your different customer segments that you make products for. For example in computer industry
you can have different customer segments based on the usage like professionals students personal creative works etc. Based on the segment you can start
working on designing your parts and products. You should work on a basic platform and parts that can be used for all segments to improve your manufacturing
efficiency. Collaborative customizers conduct a dialogue with individual customers to help them articulate their needs to identify
the precise offering that fulfills those needs and to make customized products for them as mentioned in Gilmore James H. &
Pine II Joseph B (1997).On top of that you can add your customization depending on your customer segment.
Security and memory will be critical for professional use speed and trendy looks will be more apt for students free software will be handy for creative
works. Customers can choose and build their products with required pricing. This will help the company to efficiently serve customers uniquely; every
customer is treated as unique for their needs and requirements. This will help reduce cost on inventory as we build products based on customer needs and
better focus on customer service.