How does Innovation design and creativity impacts an organization business strat

How does Innovation design and creativity impacts an organization business strategy in a service type of organzation? (based this section on a transportation service company in the U.S or a major freight Brokerage business in the U.S.A)also consider processes of thie servicesHow does innovation design and creativity impacts an organization business strategy on a manufacturing type of organization? (based this on Ford Company or any other major manufacturing company in the U.S.A)also consider procesess on the product developmentpaper to be 800-1050 wordswith three citation and provide referencesI prefer online references rather than booksduet date May 27 2013 by 8 a.m U.S.A New york timeAPA format