I need help with this project it is due on Sunday evening have no idea where to start.
My marketing plan would be on the car Kia.
Over the course of the semester you will prepare a marketing plan that will demonstrate your ability to apply marketing concepts to a
real-world product or service. This assessment is in lieu of a final examination and was designed to measure your performance on all course learning
Your plan will follow the marketing plan outline illustrated in table 2.2 of your textbook and further described in Appendix 1: Sample
Marketing Plan for Sonic a fictional product. You will submit your Marketing Plan Term Project in two parts:
Part 1: Analysis of the current situation (30 percent of final grade)
Part 2: Marketing strategy budgets and controls (20 percent of final grade)
(Part 2 will also include an executive summary all slides from Part 1 incorporation of feedback from your faculty member all footnotes and a
You will be graded on the following criteria (refer to grading rubrics for more detailed information):