IBM is one of the most staid corporate images and brands in America. Three simpl

IBM is one of the most staid corporate images and brands in America. Three simplecapital letters in a block fontconjures images of traditionalcorporate America.Please view the following PowerPoint presentation on the history behind the logo.Over the last few years IBM has embarked on a series of virtual brainstorming sessions with its employees. Using their Jam technology these online discussions resulted in the re-development of the company value statement. Reflecting the needs of business marketplace and employee the values are:YOUR ASSIGNMENTis to re-create the brand image for IBMby redoing the visual identity concept (logo)for old-schoolThis assignment hasfour parts: